Our Analysis of the Recent Market Turbulence
Intellect or Emotion: Who’s in Control?
Who’s In Charge: You Or Your Emotions?
Our emotions and our intellect often interact in the same was as do elephants and their riders. Elephants are bigger and more powerful than their riders as our emotions can be more powerful than our intellects.
Identifying an Elephant
Elephants are a favorite topic of The Pachyderm Press, specifically, the types of elephants, or emotions, that can control our financial decisions. In my book, Tame Your Money Elephants: Manage Your Emotions and Build The Financial Future You Want and Deserve.